GBM
GBM is an online auctioning platform where bidders make money when they’re outbid. The system is designed with crypto and NFT auctions in mind, as it encourages increased engagement amongst bidders while discouraging bots. After designing a new visual identity for GBM, our mission was to create a unique and ownable character that could become the face of the brand.
The narwhal – a playful cross between the whale and unicorn. This creature is unique and intelligent, perfectly embodying the GBM brand. The pixel-based illustration style compliments the brand’s existing graphics and is an ode to their work in the digital technology space. The mascot was also designed with the intention of being auctioned on the platform as an NFT.
Collaborators
Creative Director – Sam Del Prete
Designer – Madi Horler