The Big Picture 2026 Design Trends Report
The Design Trends Report is an annual thinkpiece from The Big Picture that predicts the most promising trends set to shape packaging design in the year ahead. For this edition, we uncovered eight trends set to make an impact in the coming months. Taking a semiotics-led approach, we examined how elements such as graphic style, material and finish, structure, and language and claims define and differentiate each trend, while also unpacking the cultural and social shifts influencing their rise.
The report was brought to life across multiple formats, from a core digital and print publication and a presentation deck, which was used to launch teh piece via a live webinar that drew over 40 attendees.
Collaborators
Grace Baszczak, Madi Horler, Maame-Yaa Agyemang, Nikita Simone, Tess Kenning
This project was completed while employed at The Big Picture.