RealtyAssist
RealtyAssist is an Australian real estate tech company, who are committed to revolutionising the lives of real estate agents with their all-in-one solution for seamless real estate administration. We helped refresh their visual identity to reflect their positioning as a trusted partner for real estate agents and agencies.
The new brand identity features a confident tone of voice and simple, yet compelling visual design system. The graphic device is inspired by the angled tittle in the wordmark and has several variations to reflect different brand messaging pillars. The colour palette builds on the RealtyAssist red and navy, adding a vibrant orange and turquoise.
RealtyAssist is also owned by the founders of PropelPay, with the two brands existing within the same family. One of our biggest challenges was to ensure that RealtyAssist remained visually cohesive with PropelPay, while still allowing both to exist independently. Changes in messaging and imagery were vital in appealing to the brands’ two different audiences.
Collaborators
Creative Director – Sam Del Prete
Strategist – Sophie Shrimpton
Designer – Madi Horler